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Posts Tagged ‘ video ’

The Power of Positioning

  • June 21st, 2010
  • Posted in social content . social media . viral video

by Walt Carvalho Graeme McDowell won the 2010 US Open, while wearing Callaway Golf’s latest headwear design. Brand placement is powerful and many times it happens without the viewer even realizing its existence. It’s quite simple. Callaway Golf decides on an identifier, such as Graeme McDowell, who they pay to wear their apparel and headwear as well [ READ MORE ]

Resonance

  • May 18th, 2010
  • Posted in social media . social networking . videos

by Walt Carvalho Impressions made in the early life of a piece of video content, such as apple’s depiction of the 1984 commercial takeoff, having a girl rush the audience in defiance throwing a hammer at a hypnotic dictatorial speaker within a black and white screen image. The impact left by such depictions has had [ READ MORE ]

The Ground is Shaking

  • May 12th, 2010
  • Posted in creativity . social media . social networking

by Walt Carvalho It appears that commercials, television spots and movie trailers are finding tremendous growth, not only on television and movie screens but instead as their views drastically multiply through its positioning on the Internet. [ READ MORE ]

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