Posts Tagged ‘ branding ’
by Walt Carvalho Graeme McDowell won the 2010 US Open, while wearing Callaway Golf’s latest headwear design. Brand placement is powerful and many times it happens without the viewer even realizing its existence. It’s quite simple. Callaway Golf decides on an identifier, such as Graeme McDowell, who they pay to wear their apparel and headwear as well [ READ MORE ]