by Robin Grant
If we actually stopped and listened to what consumers were saying instead of just muscling our way into the conversation, we would find that the vast majority of people promote brands to each other based on simple, rational, tangible truths about the product or service… Read more
By Seth Godin
The middle of the market is the juicy part, where profit meets scale.
The paradox is that it’s almost impossible to make a product or service for this segment, because they want the tried, the true and the boring.
A friend writes a blog and books for this market. They need his writing. He delivers a lot of value… Read more
By Tony Woodlief
My 4-year-old son, Isaac, is in his bedroom, putting on a shirt. He talks to himself as he harasses the buttons into their holes. “Everybody loves me,” he says. “I love me. I don’t know who doesn’t love me. Nobody doesn’t love me.” My little aspiring pop star/cult leader comes to his logical conclusion: “All love me…” Read more
The Behance Research Team is led by Scott Belsky, founder of Behance LLC in New York City. Scott and the Behance crew have been studying exceptionally productive people and teams working in the creative fields. Behance has been documenting the methods and resources that productive creative professionals use to make ideas happen… Read more
A few months ago at the 4A’s, Tom Carroll challenged planners to get out there and get their hands dirty. Just recently, Scott Stanner from TBWA\Chiat\Day in LA did just that for our Pioneer client.
He became a part-time employee at the infamous American electronic superstore, Best Buy… Read more
by Mike Karnj
According to Wikipedia, “wealth is an abundance of valuable material possessions or resources. ‘Wealth’ refers to some accumulation of resources, whether abundant or not. ‘Richness’ refers to an abundance of such resources. A wealthy (or rich) individual, community, or nation thus has more resources than a poor one… Read more
Those who have stuck with me all week, know that I believe that participation is key to the next big wave of innovation in business and society. Whether it is in the fundamentals of how we think about wealth or the economy, how we parse the minutiae of individual transactions, or how we evolve our most important social systems such as health care,… Read more
Digital Agencies: Drag your clients into the Social Media age
by Neil Potter
I read a great article by Social Media Consultant, Joanne Jacobs, the other afternoon on Selling Social Media. It really got me thinking about the significance of not only educating, but forcing our clients into building their digital marketing strategy around the web 2.0 phenomenon that is changing the way we are communicating… Read more
Web Design is 95 Typography
95% of the information on the web is written language. It is only logical to say that a web designer should get good training in the main discipline of shaping written information, in other words: Typography… Read more
New Organization & Leadership Through Participatory Design
I define consciousness in a very profound way as our ability to exercise a reflective awareness for ourselves in our own contexts. Generally spoken, I see two major approaches to consciousness in organizations today: they are either based on roles, hierarchies, authoritative direction, and linear planning… Read more