Crisis creates opportunity
Fortune’s Geoff Colvin says economic downturns shake up the competitive order.
theCarvalhoGroup
Changing the Way People and Business Communicate
Social Media Revolution
by Robin Grant
“Is Social Media a fad or the biggest shift since the Industrial Revolution?”
The Scientific Method
by Seth Godin
In most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it’s static. Read more
The Ethics Imperative in Social Media
by Chris Brogan
First, my simple measure of what is ethical and what is not, as told to me by a professor in the late 1990s: “If you don’t want to talk about it with your family at the dinner table,… Read more
Death spiral!
by Seth Godin
You’ve probably seen it. The fish monger sees a decline in business, so they have less money to spend on upkeep and inventory, so they keep the fish a bit longer and don’t clean up as often, so of course, business declines and then they have even less money… Read more
Communications Catalyst
David Mullen on PR, Integrated Communications and Social Media
Are you using social media to expand your network and connect with new people? Maybe you’d like to increase the opportunities for your company to interact with customers. Read more
Social Media Does Increase Revenues $$
So, here’s the big one, does spending on social media really pay back? A fresh MBA graduate from MIT, Niki Gomez, passing through London and We Are Social on her way to Mumbai, gives her views… Read more
Let the audience talk to each other
We are social
In a world where media is global, social, ubiquitous and cheap. In a world of media where the former audience are now increasingly full participants. In that world, media is less and less often about crafting a single message to be consumed by individuals and is more and more often a way of creating an environment for convening and supporting groups… Read more
Malcolm is wrong
By Seth Godin
I’ve never written those three words before, but he’s never disagreed with Chris Anderson before, so there you go.
Free is the name of Chris’s new book, and it’s going to be wildly misunderstood and widely argued about… Read more
Getting social: Four easy tips
So you want your employees to be your social-media advocates?
It’s surprising more companies don’t do this, noted Josh Bernoff, co-author of Groundswell and senior VP-idea development at Forrester Research, in an e-mail interview… Read more