Social Media: Breaking the Sleep Cycle


by Walt Carvalho

Let’s talk habits. Good habits. Bad habits. We all have them, some more than others.

Habits are protected and maintained. I’m sure you heard this or something similar: Read more

Social Media vs. The Television Time-Out


By Walt Carvalho

Is it my imagination or is there disconnect between posted air times and posted recording times in the television world today? Read more

The Next 60 Years in Advertising

Another great presentation from Paul Isakson

http://wearesocial.net/blog/2009/09/matters/

Here we go again!


By Walt Carvalho

You know, in taking the time (which is always a pleasure) to talk with people, some very interesting patterns have begun to surface. Read more

Standing Out

by Seth Godin

Filmed Feb. 2003; Posted Apr. 2007

Crisis creates opportunity

Fortune’s Geoff Colvin says economic downturns shake up the competitive order.

Social Media Revolution

by Robin Grant

“Is Social Media a fad or the biggest shift since the Industrial Revolution?”

The Scientific Method


by Seth Godin

In most interactions, we take a defensive posture. We try to defend the brand, or our turf or our job. The problem with defense is that it’s static. Read more

The Ethics Imperative in Social Media


by Chris Brogan

First, my simple measure of what is ethical and what is not, as told to me by a professor in the late 1990s: “If you don’t want to talk about it with your family at the dinner table,… Read more

Death spiral!


by Seth Godin

You’ve probably seen it. The fish monger sees a decline in business, so they have less money to spend on upkeep and inventory, so they keep the fish a bit longer and don’t clean up as often, so of course, business declines and then they have even less money… Read more