Changing the Way People and Business Communicate

by Walt Carvalho

Some of us wonder how it is possible, that fear doesn’t overcome an Olympic downhill racer. The skiers attack the course, willing to confront their fears, which would cause many people to quit before even trying. After accomplishing their lifelong goal, the racer stands upon the medals podium receiving their gold medal reward. It is more than just a symbol of their standing in their field and the time it took to finish the course, it is also a symbol of their ability to overcome the obstacles that prevent others from succeeding in their quest of excellence. Read more

by Walt Carvalho

There was a day, not too long ago, when actors and actresses were adored for being involved in a very special activity. They were promoted stars, as in only seen from a distance and untouchable. In days past, only the professionals had access to quality cameras, not to mention the big business and capital needed to market their production. This has been the isolated and glamorous life of stardom. Read more

by Walt Carvalho

When was the last time you challenged yourself?

I mean, really challenged yourself.

Let’s think for a second. What if we took a deep honest look at ourselves and made a list of things we admit are not at the highest level of performance?

Being aware of this newly formed list, what if we go to work on the weakest elements first? Read more

by Walt Carvalho

Twitter has become more relevant in the transmission of news. Every event seems to explode now, as tweets can easily appear in the thousands per minute range. Read more

Digital Marketing Outlook

SoDA 2010 Digital Marketing Outlook

Executive Summary

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution. Read more