« Social Media: Breaking the Sleep Cycle | Main | The Next 60 Years in Advertising »
Sunday
Dec272009

Social Media vs. The Television Time-Out

By Walt Carvalho

Is it my imagination or is there disconnect between posted air times and posted recording times in the television world today?

Have you noticed a recent trend of posting the programs start time and ending to television programming? It seems, for some unexplainable reason that if you record a show or game lately the very end of the program is never recorded. Hmmm. Interesting isn’t it? Could it be that it is our punishment for not sitting through the entire process live and in HD? Could it be that television is starting to feel the impact of the social media experiences in all of our lives? Can it be that the television broadcast foundation is being diminished?

Someone should let our broadcast friends know that you can’t grow an audience with punishment and take-aways.

You grow an audience with value and trust. We now speak to each other in our world today. There are fewer people today who want to be just talked at!

Photo: Soon Tong

Reader Comments

There are no comments for this journal entry. To create a new comment, use the form below.

PostPost a New Comment

Enter your information below to add a new comment.

My response is on my own website »
Author Email (optional):
Author URL (optional):
Post:
 
Some HTML allowed: <a href="" title=""> <abbr title=""> <acronym title=""> <b> <blockquote cite=""> <code> <em> <i> <strike> <strong>