The Pot of Gold

by Walt Carvalho

I am truly blessed.

I have the greatest family anyone could ever ask for. I have a group of friends who enjoy getting together, with all of us enjoying great insightful discussions. There are friends who like me, also enjoy travel, meeting new people in places in which they live. Some enjoy similar sports and hobbies as I do, while others are simply acquaintances, but time spent with them is always fun. Read more

Here is a Challenge for You!

by Walt Carvalho

When was the last time you challenged yourself?

I mean, really challenged yourself.

Let’s think for a second. What if we took a deep honest look at ourselves and made a list of things we admit are not at the highest level of performance?

Being aware of this newly formed list, what if we go to work on the weakest elements first? Read more

Led by Facebook, Twitter, Global Time Spent on Social Media Sites up 82% Year over Year

January 22, 2010

According to The Nielsen Company, global* consumers spent more than five and half hours on social networking sites like Facebook and Twitter in December 2009, an 82% increase from the same time last year when users were spending just over three hours on social networking sites. In addition, the overall traffic to social networking sites has grown over the last three years. Read more

Read All About It

by Walt Carvalho

Twitter has become more relevant in the transmission of news. Every event seems to explode now, as tweets can easily appear in the thousands per minute range. Read more

P&G Embraces Facebook as Big Part of Its Marketing Plan

BATAVIA, Ohio (AdAge.com)

Procter & Gamble Co. loves Facebook after all, and besides encouraging brands to develop a presence there, the world’s biggest marketer has opened an office in Silicon Valley to help develop social-networking systems and digital-marketing capabilities with the website. Read more

How To Market In 2010

Digital Marketing Outlook

SoDA 2010 Digital Marketing Outlook

Executive Summary

As the somber undertones of 2009 fade away, we move excitedly forward towards a year of promise, opportunity and rapid change. If the fiscal stars align, we’ll leave behind the worst economic downturn since the Great Depression and move into a new decade filled with anticipation of a stronger global job market that will inevitably be fueled by new and innovative business models. Digital will surely be at the core of this evolution. Read more

The Human Element

by Walt Carvalho

Amazing things are happening these days in the digital world.

The last few days online has taken a subject I was planning on discussing this week, and put it on the shelf for another day. I think instead, I’m going to talk about a few things that really exemplify the movement of human bonding in digital space. Read more

Different Page Different Time

by Walt Carvalho

I was sitting in a lobby a few days ago, fifteen minutes early for a nine thirty appointment. Unfortunately, having an early meeting was not an option.

With some time on my hands and the need to occupy my mind for fifteen minutes, I found a magazine opened on a nearby table. I reached over, picked it up and began to Read more

Why Facebook Is Full of Color

by Matt Carvalho

If you happen to have logged into your facebook account any time in the last week or so, you would have noticed that your girlfriend, her best girlfriend, her best girlfriends mom, her best friends mom’s roommates sister from college, basically any female you know on facebook had a color attached to her status update. Read more

We know a winner of tonight’s BCS Championship game!

by Walt Carvalho

There is a great opportunity tonight at the BCS Championship. Millions of people will be watching, as the two best college football teams of 2009 battle for the title of number one in the country. Read more